GLocal Store Identity (GLSI) is a design methodology that helps brands to better understand international markets and cultures in order to design more appealing in-store experiences.
The methodology was developed with other creatives and researchers.
My roles included copywriting, editing, and market research. I also led workshops and lectures at Brunel University London, Hong Kong Polytechnic University and Vladivostok State University.
iF Design Award winner 2014
2014 – 2018
